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style="text-align:center;"> <img src="/uploads/image/20181218/20181218094900_1966.jpg" alt="" /> </p> <p> <span style="font-size:16px;font-family:SimSun;">新品发布会策划对企业有着非常重大的意义和作用,一场好的新品发布会往往对企业形象及未来的市场有着重要的影响,一场出彩的新品发布会流程策划总会给新产品的推出形成正面的影响ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">新品发布会的常规形式是:由某一商界单位或几个有关的商界单位出面,将有关的客户或者潜在客户邀请到一起,在特定的时间里和特定的地点内举行一次会议,宣布一新产品。在新品发布会举办之前,各方各面都要顾及到ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">筹备新品发布会,要做的预备工作很多,其中最重要的是,要做好时机的选择、职员的按排、记者的邀请、会场的布置和材料预备等ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">1、时机的选择</span> </p> <p> <span style="font-size:16px;font-family:SimSun;">在确定新品上市发布会的时机之前,应明确一点:应确认新品上市发表紧迫性的最佳时机ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">假如基于以上一点,确认要召开新品发布会的话,要选择恰当的召开时机:要避开节日与假日,避开本地的重大活动,避开其他单位的发布会,还要避开与新闻界的宣传报道重点相左或撞车。恰当的时机选择是企业新品发布会取得成功的保障ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">2、人员的安排</span> </p> <p> <span style="font-size:16px;font-family:SimSun;">企业新品上市发布会的人员安排关键是要选好主持人和发言人。发布会的主持人应由主办单位的公关部长、办公室主任或秘书长担任。其基本条件是:仪表堂堂,年富力强,见多识广,反应灵活,</span><span style="font-size:16px;font-family:SimSun;">语言流畅,幽默风趣,善于把握大局,引导提问和控制会场,具有丰富的主持会议的经验ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">新闻发言人由本单位的主要负责人担任,除了在社会上口碑较好、与新闻界关系为融洽之外,对其基本要求是修养良好、学识渊博、思维灵敏、能言善辩、彬彬有礼ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">新品上市发布会还要精选一批负责会议现场工作的礼节接待职员,一般由相貌端正、工作认真负责、善于交际应酬的年轻女性担任。值得留意的是,所有出席发布会的职员均需在会上佩戴事先同一制作的胸卡,胸卡上面要写清姓名、单位、部分与职务ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">3、嘉宾的邀è¯?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">对出席新品发布会的嘉宾要事先确定其范围,具体应视题目涉及范围或事件发生的地点而定。一般情况下,与会者应是与特定事件相关的人士。另外,确定邀请的嘉宾后,请柬最好要提前一星期发出ï¼?a href="/hyfw/hq/" target="_blank">会前</a>还应用电话提醒ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">4、会场的布置</span> </p> <p> <span style="font-size:16px;font-family:SimSun;">新品上市发布会的地点除了可考虑在本单位或事件所在地举行外,可考虑租用大宾馆、大饭店举行,假如希看造玉成国性影响的,则可在首都或某一大城市举行。新品发布会现场应交通便利、条件舒适、大小合适。会议的桌子最好不用长方形的,要用圆形的,大家围成一个圆圈,显得气氛和谐,主宾同等,当然这只适用于小型会议。大型会议应设主席台席位、来宾席位等ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">5、材料的预备</span> </p> <p> <span style="font-size:16px;font-family:SimSun;">在举行新品发布会之前,主办单位要事先预备好如下材料:</span> </p> <p> <span style="font-size:16px;font-family:SimSun;">一是发言提纲。它是发言人在发布会上进行正式发言时的发言提要,它要紧扣主题,体现全面、正确、生动、真实的原则ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">二是题目提纲。为了使发言人在现场正式回答提问时表现自如,可以对被问的主要题目进行猜测的基础上,形成问答提纲及相应答案,供发言人参考ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">三是资料提纲。事先必须精心预备一份以有关数据、图片、资料为主的资料提纲,并认真打印出来,在新品发布会上提供给来宾。在资料提纲上应列出本单位的名称、联系方式等,便于日后联系ã€?/span> </p> <p> <span style="font-size:16px;font-family:SimSun;">四是形象化视听材料。这些材料供与会者利用,可增强发布会的效果。它包括:图表、照片、实物、模型、录音、录像、影片、幻灯片、光碟等ã€?/span> </p> <p> <br /> </p><p><div>上一æ?<a href="204.html">会议记录的要点有哪些ï¼?/a></div> 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